Mobile friendly website and what to do about it

Do I Need A Mobile Friendly Website?

Time is running out to not have a mobile friendly website. Last month, we advised our clients on the Google Mobile Friendly Algorithm Update that will begin this month. Many in the industry are calling this update “Mobilegeddon.” Sounds ominous! It is a fact that starting April 21st, Google will be expanding its use of mobile-friendliness as a ranking signal.

In a recent study, 44% of Fortune 500 web sites failed the mobile-friendly test and are at risk of being penalized in search results when that update rolls out on April 21st. You can do better than those Fortune 500 companies! Take steps now to make sure your website is mobile friendly.

Look at your website on your phone now. Do you have to pinch and zoom to read it? Yes? Then get ready for Google to punish and banish you from mobile search results. Click here for Google’s guide on Mobile-Friendly Websites. Use their online tool to check if your current site is mobile ready. You’ve not got much time, but you do still have time.

Call us today and book a free consultation.

This might be an ideal time to refresh content and improve your users’ experience with a mobile ready website. We’ll build you a new site that works beautifully on mobile, tablet and desktops too. To ease the pain, quote “mobilegeddon” and ask about sites that start from just $549.

How do you judge good advertising?

According to Harvard Business Review you can judge good advertising on these criteria. It is sound advise that I would like to share.

1. Originality
An original ad has elements that are surprising. To assess originality ask yourself these questions: Is the ad out of the ordinary? Does it depart from stereotypical thinking? Does it have 
unique elements?

2. Flexibility
Flexibility is seen as the ability to link a product to a range of different uses. To assess flexibility consider these questions: Does the ad contain ideas that move from the reader from one subject to another? 
 Does it contain different ideas? 
Does it move the reader from one idea to another?

3. Elaboration
Many ads are creative because they contain unexpected details or extend basic ideas so they become more intricate. Consider these these questions: Does the ad contain numerous details? 
Does it take basic ideas and make them more complex? 
Does it contain more details than expected?

4. Synthesis
An ad that is creative along this dimension blends normally unrelated objects or ideas. To assess synthesis ask the following:
 Does the ad connect objects that are usually unrelated? 
Does it contain unusual connections? 
Does it bring together unusual items?

5. Artistic Value
Ads with a high level of artistic creativity contain aesthetically appealing verbal, visual or sound elements. The production quality is high, the dialog is clever, the color palette is original, and/or the choice of music is memorable. To assess artistic value ask consider these questions: Is the ad visually or verbally distinctive? 
Does it ideas come to life graphically or verbally? 
Is the production filled with creative elements?