postcard_sample
Lynda

10 tips for effective postcards!

  1. A strong headline to grab your customer’s attention.
  2. A compelling offer that clearly defines your marketing goal and motivates your customers to action.
  3. Memorable photos or illustrations that support your text.
  4. Good graphic design that moves your eye to all the key points.
  5. Your company logo.
  6. Your contact information clearly displayed, and a map if  appropriate.
  7. Readable type that is not too small.
  8. Appropriate postal sizes for cost effective mailing.
  9. Reserved spaces for postal addresses and barcodes if needed.
  10. Method to track and measure for optimum results.