10 tips for effective postcards!
- A strong headline to grab your customer’s attention.
- A compelling offer that clearly defines your marketing goal and motivates your customers to action.
- Memorable photos or illustrations that support your text.
- Good graphic design that moves your eye to all the key points.
- Your company logo.
- Your contact information clearly displayed, and a map if appropriate.
- Readable type that is not too small.
- Appropriate postal sizes for cost effective mailing.
- Reserved spaces for postal addresses and barcodes if needed.
- Method to track and measure for optimum results.
