John, Author at Sagemont Inc.

About John

John founded Sagemont, Inc. to help small businesses implement cost effective programs that are measurable and drive revenue growth. As a marketing executive he was recognized as the driving force behind highly successful marketing strategies that resulted in 10-fold growth in market share, record-breaking revenue growth and #1 user satisfaction ratings. His has extensive knowledge of the healthcare sector, emerging technologies, market dynamics, and key business drivers.

Entries by John

Do I Need A Mobile Friendly Website?

Time is running out to not have a mobile friendly website. Last month, we advised our clients on the Google Mobile Friendly Algorithm Update that will begin this month. Many in the industry are calling this update “Mobilegeddon.” Sounds ominous! It is a fact that starting April 21st, Google will be expanding its use of mobile-friendliness as […]

How do you judge good advertising?

According to Harvard Business Review you can judge good advertising on these criteria. It is sound advise that I would like to share. 1. Originality An original ad has elements that are surprising. To assess originality ask yourself these questions: Is the ad out of the ordinary? Does it depart from stereotypical thinking? Does it […]